Window World has become a household name in the window industry for their affordable prices. They market themselves as a company that provides high-quality windows at a reasonable price. However, some homeowners may be leery of purchasing cheap windows, questioning the quality and durability of the product. So Why are window world windows so cheap? In this article, we will explore the reasons behind Window World’s affordability and whether the windows are worth the investment.
1. Large Scale Manufacturing
Window World produces a significant number of windows every year. Their large-scale manufacturing operations allow them to lower their production costs and pass the savings onto consumers. The company claims that they are one of the largest window replacement companies in the United States, with over 200 locations nationwide. By producing windows in mass quantities, Window World can purchase materials in bulk at a lower cost per unit.
2. No Frills Marketing
Window World’s marketing strategy is straightforward and simple, focusing solely on the quality of their product. The company does not invest heavily in television, radio, or print advertisements. Instead, they rely on word-of-mouth advertising and customer testimonials. Furthermore, they operate with a no-frills philosophy, meaning they don’t offer additional services such as installation, repair, or maintenance. This approach eliminates additional costs that often come with full-service window companies.
3. Limited Window Styles
Window World offers a limited selection of window styles, which can help them keep their prices low. They offer double-hung, sliding, casement, awning, and garden windows. By not offering more unique or ornamental styles, they can focus on producing a few types of windows more efficiently, lowering production costs.
4. Lower Cost Materials
Window World’s windows are made with lower-cost materials, such as vinyl, which is less expensive than wood or fiberglass. While some homeowners may prefer the aesthetic of traditional materials, vinyl has become a popular option due to its durability and low maintenance requirements.
5. Lower Overhead
Window World is a lean organization, operating with few staff and a streamlined business model. They do not have a sales force, choosing instead to rely on their local franchises for sales and support. This lower overhead allows them to pass on more significant savings to customers.
Now that we know why Window World’s windows are cheap let’s examine their quality. Are they worth the investment?
Window World’s windows are made with high-quality materials, despite their low cost. Their windows are ENERGY STAR® rated, meaning that they meet energy efficiency guidelines set by the U.S. Environmental Protection Agency. Furthermore, their windows are tested and certified by the American Architectural Manufacturers Association (AAMA).
Window World also offers a limited lifetime warranty, covering defects in materials and workmanship for as long as the homeowner owns the home. This warranty is transferrable, adding value to the home when it comes time to sell.
In conclusion, Window World’s windows are affordable due to their large-scale manufacturing, no-frills marketing, limited window styles, lower cost materials, and lower overhead. Despite the lower cost, their windows meet energy efficiency guidelines and have passed industry-tested and certified standards. Furthermore, their limited lifetime warranty adds value to the investment. While some homeowners may prefer more unique or ornamental window styles, Window World’s windows offer a solid, cost-effective option for those in need of new windows for their home.